If you Want to Win, You've Got to Fight

If you Want to Win, You've Got to Fight

Icon representing: VirtualSep 30, 6:30 PMIn conversation with author Carter Lavin.

Join Transbay Coalition, Bay Area Transit Month, and San Diego Transit Month for a book talk with author and transit advocate Carter Lavin, author of "If You Want to Win, You've Got to Fight: A Guide to Effective Transportation Advocacy."

​Whether your dream is to make your community safer and more sustainable by getting protected bike lanes, improving bus service, or expanding high-speed rail, this book provides step-by-step guidance on organizing for change. Critically, the book teaches readers how to deftly navigate their political, cultural, and historical contexts to adapt their advocacy efforts and make allies – from local businesses to transit agency staff to key decision makers. Action points at the end of each chapter and a toolbox of campaign tactics at the end of the book enable readers to move seamlessly from brainstorming into concrete action.

This is a virtual event presented by Transbay Coalition, and requires external RSVP.




Carter Lavin is a climate and transportation activist who helps organizations and individuals hone strategy and build political power. Carter has directly supported and trained non-profits, candidates, grassroots groups, businesses, and hundreds of individuals to win on the issues that matter to them at the local, regional, and state level. He has written for Streetsblog and Convergence Magazine. He lives in Oakland, California and is a co-founder of the transportation advocacy group Transbay Coalition and the board game design company Serious Mischief.